With the help of the advertising number of smartphones, data dealers can create extensive user profiles-including the course of the location and surfing behavior. We’ll show you how you can switch off the advertising ID.
Both Google and Apple have integrated a unique identification number in their operating systems with which app providers can assign devices to their respective users. Both the Stiftung Warentest and the Consumer Center recently warned of this. At Android, the combination of digits and letters is called “Advertising ID”, at Apple it is referred to as “Identifier for Advertisers (IDFA)” or “Adid”.
With the help of this number, it is possible to record location data or the click behavior in apps. In this way, app providers can also understand which advertising the respective users see. Data dealers can create user profiles that you then sell. Companies use this information to specifically play personalized advertising.
Switch off advertising ID: This is how it works
As soon as the advertising ID is combined with additional data such as email addresses or location information, detailed conclusions can be drawn about individuals. For example, data dealers can provide a comprehensive picture of where someone is on the road and what they consume – an interference with privacy and reason enough to deactivate the identification number.
By switching off the advertising ID, you prevent your data from being collected and passed on. The deactivation works under iOS and Android.
Under Android
If you want to switch off the advertising ID under Android, you will find the fastest via search function to the corresponding option in your settings. Give the term “Advertising ID” or “Advertising” in the Search field a. Then choose the rider “Delete ID” out of. Then you will be asked to To confirm input.
If you want to display personalized advertising at some point, you can undo this setting at any time. To do this, select the “Reset ID” option. Attention: Depending on the smartphone provider, the terms can vary.
Under iOS
If you have an iPhone, you have to “Identifier for advertisers (IDFA) “block. You can also use the search function under iOS. In the Search field do you give “Tracking” a. Via the rider you can do the slider under the point “Allow apps to request tracking“ to the left move. Now the corresponding identification number for advertising providers is no longer usable.
Even if you don’t switch off tracking, the apps have to ask you individually for permission. You can view a list of the individual applications via the “Tracking” tab. There you will show which apps have asked for this permission.
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(Tagstotranslate) Cybersecurity